Launch: ob for Shu Uemura 2013 Spring Sakura Collection

This Spring, Shu Uemura came up with a new collection namely "ob for Shu Uemura".
So... what is ob? Read on to find out~ (^,^)

Awhile ago, I attended the Shu Uemura 2013 Spring Sakura Collection launch at NOVUS Restaurant located at 93 Stamford Road.

At the event, there was a magical and enchanting bubble show. Thereafter Shu Uemura brought us through the magical world of Ob~

2013 Spring Sakura Collection
On a constant quest for innovation and beauty, Shu Uemura invites you to a magical world for spring 2013. Inspired by Japanese artist ob and the young creators of her generation comes a limited-edition collection that celebrates the rise of a new era in art, in-between reality and a dream beckons you into ob's creative universe, a world that appears normal at first sight but is filled with fantasy and delight; a world that showcases the emerging vision of a generation of creators who came of age in a radical new digital world.

(From: Press Release)

Discover this magical landscape and create a new you - someone you've never imagined yourself to be - with a line-up of gorgeous Shu Uemura products intricately wrapped in the beauty of spring and the sensitivity of a new generation.

About ob

In-between reality and a dream
Once upon a time, there lived a beautiful, gentle-hearted girl who loved nature. One night, after laying down to sleep, she suddenly found herself wandering in a world of darkness. It was a world that seemed familiar, almost nostalgic, and at the same time surreal. "Where am I?" she whispered to herself. No sooner had the words left her lips that she noticed gentle sakura petals blossoming from her body. With each new petal, her happiness grew and before long she was twirling around in a pink sakura world. As she continued to dance, the petals danced with her and the whole world began to shine. Happiness reigns in this world between reality and dreams, where princesses live in harmony and yet the woes of the world are not forgotten.

Sakura Hime (Cherry Blossom Princess)

Tsuki Hime (Moon Princess)

Midori Hime (Forest Princess)

Umi Hime (Ocean Princess)
asd sd

2013 Spring Sakura Collection Products
Below are the products I took that were showcased at the event.

UV Under Base Mousse (from left to right)
- UVUB Brightening Mousse Whitefficient (Pink Purple shade) : For dull, yellowish complexion
- UVUB Mousse POREraser (Beige shade) : For pores & oiliness concern
- UVUB Mousse POREraser (Pink shade) : For pores & oiliness concern
- UVUB BB Mousse (BB Beige shade) : For uneven skintone

Here shows the shades of the mousse:
▲ image from Shu Uemura Japan

Compact Case (powder refill not included)

Custom Case Duo & Pressed Eyeshadow Matte (refill)
▲ swatches credit to everbluec

Cleansing oil (from left to right)
The cleansing oil are placed side by side with the UVUB mousse as they are of the same theme.
- Whitefficient clear brightening gentle cleansing oil : for brightening
- High performance balancing cleansing oil advanced formula : for all skin conditions
- Fresh pore clarifying gentle cleansing oil : for pore concerns
- cleansing beauty oil premium A/O advanced formula : for aging concerns

False Eyelashes (from top to bottom)
- Sakura Flower Mini Eyelash
- Ocean Beads Mini Eyelash

New Japanese way of applying double false eyelashes
Near the end of the event, there was a makeup demo.
The makeup artist taught us how to apply the new non-stacking double false eyelash method that are trending now in Japan.
Basically, we apply the 1st false eyelash at our lash line. Then apply the 2nd false eyelash about 3mm (or more) above the 1st one. For those who have double eyelids, you can apply the 2nd eyelash just under the fold of the double eyelid.
This method of applying false lashes creates a dolly yet slightly more dramatic and bigger eyes effect. Interesting much? ^_^ I think this method of applying false eyelashes is a really wonderful technique for the cosplayers to learn! It'll definitely make their eyes look double the size just like the manga/anime characters!

At the end of the event we are goofed around with the model's headdress! Lolx~
(from left to right) Na, Mi, Kas

Shu Uemura offered everyone a makeover by their MUA and we also get to try on their new lashes!
Though I don't really want to opt for the Sakura mini flower eyelash since I already have droopy eyes and these lashes are meant to make eyes look droopy & innocent, hence wearing it makes my eyes double the droopy (and double the innocent?)! But I likey the pink lashes so I still chose this pair. ^__^" hhahax~
The MUA removed my initial eye makeup excluding my eyeliner and mascara with a UVUB mousse and applied a dolly-like eye makeup using mostly beigey-brown tone eyeshadows.
She touched up my eyeliner, eyebrow and then my foundation with Shu Uemura loose powder. Lastly, the MUA pat on some blusher with their Glow on Blush. After it's done, I get to wear the eyelash and bring back the case. Yeah~ I can rewear this pair of eyelash next time! *\^_,^/*~throws sakura~*
▲ Trying to make the HMMmmmmphhhh sad & innocent face... #Fail. Lolx~

Each of us got a mini door gift which includes:
- UVUB Mousse POREraser (Beige shade)
- Custom Case Duo (with Glow on Blush P Soft Coral 332)

UVUB Mousse POREraser (Beige shade) SPF35 PA+++

Custom Case Duo
The Glow on Blush in P soft coral 332 (new shade) was already inserted in the casing before I opened it. It can be taken out and replaced with 2 eyeshadow refills.

(see image below)

Where to buy?
ob collection is available islandwide on 1st April 2013
Available at any Shu Uemura Counters (Store Locations)

For Overseas readers: You can get your Shu Uemura from
Free shipping worldwide.
StrawberryNET FREE Shipping

Shu Uemura Singapore
Shu Uemura Singapore FB


  1. lolx at the goofy pic!
    Kas' phone was bombing the pic la! hahahaa

    1. Hahhaha~~ Yah lor! At first I tot was your phone! Then saw Kas' hand holding it! Lolx~


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