Sneak Peek: adidas NEO Spring Summer 2013 Collection

What is NEO??? Read on to find out! ^_^

Last month, I was invited to take a sneak peek at the Spring Summer 2013 collection of adidas’ newest, hottest label, NEO. Targeted at the young, the fun and the connected, NEO is set to take fashion to the next level with two international teen sensations as the brand’s global heroes.
Do I need to introduce more on the 2 celebrities?? (Photos say it all!!)
Okkk, I just say it anyways~ ^^ They are non other than Justin Bieber and Selena Gomez!

Singapore (20 November 2012) – Teen lifestyle brand, adidas NEO Label has appointed Selena Gomez as its new global style icon and guest designer through a three-year partnership until the end of 2015.
Selena will work with NEO to design and develop seasonal ranges that consumers and her fans will love, beginning Fall/Winter 2013. She will also be the face of four seasonal collections throughout the year and will appear in print, digital, retail, and outdoor campaigns to debut in February 2013. She will identify her favorite pieces, the first of many opportunities for Selena to communicate her personal style with fans.
Selena Gomez said adidas NEO Label is a new brand for teens and their looks are fun and easy to wear, making it a perfect brand for her lifestyle.

▲above image provided by adidas▲

Herzogenaurach, Germany (16 October 2012)
– adidas NEO Label has appointed global phenomenon and POP/R&B superstar Justin Bieber as its style icon.
As NEO’s new global style icon, Justin Bieber will inspire young consumers with the label’s stylish and fresh teen looks through a two-year partnership until end-2014. As well as sporting his favorite NEO looks, Justin will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front NEO’s seasonal campaigns under its “Live Your Style” positioning, with Spring/Summer 2013 to debut in February. Teens will be able to shop for his favorite NEO looks and personally selected styles for each season.
Adidas NEO Label is one of the proud sponsors of Justin Bieber’s “Believe” world tour 2012/2013.

▲above image provided by adidas▲

Well, what is an event without yummy food? =p~

adidas NEO Sping Summer 2013 Collection
Here we have Ms Cheryl & Sarah to present us the newest label, adidas NEO with their MUST HAVES collection for both guys and girls!

Seriously, the funniest & cutest top I'd ever encounter has gotta be this "BLEH" guy's tee! Lolx~ That's why you see one of the looks with the guy's head covered by the tee in the above MUST HAVES for guys pic.

I randomly picked a few apparels to take, those that caught my attention the most. ^_^

This is the most favourited shorts! Many ladies in the room love this!

WOW to all the NEOnnnn colours! Love it!! ^_^

And not forgetting the sneakers and the bags to match the clothings! I'm loving almost everything I see!! They are pretty much my kind of style!

I like high tops!

The surface texture of this bag is matte, and feels so smooth when I touch it. ^^

CUTEEEEEeeee flamingo bag!

Bags, check. Shoes, check. Ok... where's my cap? There it is!!

Flamingo, my buddy cos we all have pink long skinny legs!! hehex~ I like this bag (^_,^)

Na and Mi wearing adidas NEO caps. I like the skull design~

Gift from adidas NEO
Thanks to adidas for the wonderful gift! This pair of audio-technica headphones came in just the right time! I was thinking of getting one just weeks ago (but hadn't bought any yet) so I guess I don't have to now. hahax~ Now I can enjoy nice music while travelling around!~

adidas NEO Contest
Fans can watch Selena ‘high jinxing’ Los Angeles on, together with the chance to enter a competition to meet Selena Gomez at a NEO fashion event in New York in February 2013. Fans will be asked to watch Selena’s high-jinks film and answer five questions about it over two weeks for a chance to win an all-expenses-paid trip for themselves and a friend.

▲above image provided by adidas▲

T-shirts starting at SGD$25
Plaid Shirts starting at SGD$55
Pants starting at SGD$65
adidas NEO Label is accessibly priced for teens.

Where to buy?
Link BHG Bugis 230 Victoria Street #03-01 Bugis Junction S188024
Link by THM Jurong Point 1 Jurong West Central 2 #03-11 Jurong Point 2 S648886
DOT Tampines 1 10 Tampines Central #02-01 Tampines 1 S529536
DOT Bugis Plus 201 Victoria Street #02-09 Bugis Plus S188067

Visit to stay up to date on all things NEO, including the brand’s fresh new looks and Selena Gomez’s seasonal favorites beginning 2013.

Till then! Cheers! (●♡●)
I am in no way affiliated with adidas or adidas NEO. I am invited by adidas to the sneak peek event.


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