Guardian Haraju-Cute! Blogger Launch Event

Earlier this month, I attended the Haraju-Cute! Blogger launch event. It was a fun one as there were so many Japanese cult brand cosmetics for us to play with.
Here I have is my goodie bag with a drawing of me in manga style!! It was really nice of them to find a Japanese manga artist (who lives in Singapore) to draw our faces base on our real photos! First time ever someone address me as Min Joo Neul (korean nick used in my Facebook) instead of miwitch. =P

On 18 July 2012, Guardian Health & Beauty, the leading health and beauty chain in Singapore, launched its first ever Haraju-Cute concept at 32 Guardian Health & Beauty stores island-wide. Taking the lead from trendy Harajuku culture and fashion enclave in Tokyo, these distinctly decorated Haraju-Cute counters carry 15 cult brands. These japanese brands are exclusive to Guardian and available for the first time in Singapore.

Exclusive brands at Guardian's Haraju-Cute counters include:
Automatic Beauty (AB)
Bandai - The Rose of Versailles
Body Fantasies
Diamond Beauty
Egokawa Sweetie
Heat Jewel
Love & Peace
Loved Loved Nude
ORP Tokyo

Some of you might still remembered that I'd posted about Brigitte, Bonavoce, Diamond Beauty and Zogan before in my previous post. I even attached screen caps of the products taken from their original websites and did a comparison on the prices between JPY & SGD.
Click HERE to go to the post and check out more details of the 4 brands! ^^

Haraju-Cute! Blogger Launch Event
Haraju-Cute event was held at Sun With Moon Japanese Dining & Cafe (Wheelock Place)

We were one of the earliest to be at the launch event ^^

Japanese cosmetics galore~~~~~~~ The makeup that Larry Yeo (MUA) will be using later on the model.

↑ Taken from Haraju-Cute FB

While waiting for the other bloggers, we checked out the products layed on the table for us!

And the food arrives... No more space for food! lolx~

I'm lemming on the Brigitte eyeshadow and blush for quite sometime now. When I saw these palettes, I wanted to fondle them. lolx~

Closeup pics~

Diamond Beauty has 4 shades of Eyebrow mascara. One day, Na was swatching the mascara at the counter and she whatsapp me the 2 lightest shades, we both went WOWWWWwww so light!~ (Cos we all like eyebrow mascara in light/nude shades)
Definitely going in my TO BUY list! ^^

And somemore pics~

On-the-spot comparison of 2 eyeliners: La Rose de Versailles & BONAVOCE
Though Bonavoce eyeliner has thinner and a soft tip, La Rose de Versailles still feels much more controllable as its tip is alittle stiff, unlikely to go 'hay-wire' when you draw a straight line.

Haraju-Cute Makeup Demo

Model Kelly is talking about the Automatic Beauty (AB) Mezical Fiber. At the right side is Larry (Make-up Artist)

She teaches us how to do a higher/deeper double eyelid with the tool that AB provides inside its packaging. MEZICAL MAGIC TIME!!~

Due to my camera on low batt, I tried to save it for final shots hence I didn't take any step by step pics to show how Larry does the makeup on Kelly. 'Fraid not! I will be showing step by step tutorial on how to do deeper double eyelids later in this post (scroll down↓)
Below shows Kelly in her full makeup (less the Brigitte false lashes). Because Kelly has natural double eyelids, the mezical deeper eyelids method resulted her having 'Triple' eyelids. It is best recommended to use this method if you have mono eyelids, hidden double eyelids or have uneven eyelids (tapered/parallel)

Kelly with full makeup + Brigitte lashes! So cute right!?

↑ Taken from Haraju-Cute FB

Try spotting me! Lolx~ Easy piecey 1,2,3!
↑ Taken from Haraju-Cute FB

Now, look at us in Manga style!!~ ♡♥(^∨^)╕♥♡ ~ ♡♥(¥^_^)♥♡ ~ ♡♥(^_^)Ύ♥♡ 

The Goodies
I'm surprised that 10 products could be squeezed in that small little white bag! ^^
TADA~ How wonderful to be able to test trial all these products! Thanks to Guardian & StarAsia for giving these to us

Products given to me includes: (from top left, clockwise)
The Rose of Versailles Princess Antoinette Face Mask - Red Rose
The Rose of Versailles Lady Oscar Creamy Pencil Eyeliner - Black
BONAVOCE Ultra Volume Mascara "Brush Type"
Brigitte Romantic Eyelash - No. 2 Sweet (Upper lash)
Brigitte Romantic Eyelash - No. 6 Flare (Lower Lash)
Brigitte Romantic Lip Gloss in RS -1 Rose Pink
Automatic Beauty Mezical Fiber Version 1.00
AVANCÉ Joli et Joli et Liquid Eyeliner - Brown
Diamond Beauty Diamond Nose Makeup - Shade 1 Princess Nose
Diamond Beauty Cream Cheek - 02 Strawberry Pink

I will be doing product review in a seperate post, most likely doing a Gyaru look using all these products (if I can find a proper wig that is ^_^")

Haraju-Cute! Booklet with all the 15 brands' products listed inside it for our reference. ^^

Haraju-Cute! Booklet Scans
Hereby, taking some random snaps of other brands not shown to us during the launch event, like ORP Tokyo and Body Fantasies.
Talking about Body Fantasies, I happened to own one in Pink Sweet Pea fragrance. The fragrance comes along with a HbG pouch is actually free when you buy japanese CUTIE magazine.

During the launch event, Larry used Love & Peace Makeup base on his model. Shown below in this snap pic.

UP Magazine Scans
I bought UP magazine during my Tokyo trip in June, it advertises alot of Japanese cosmetics products and shows comparisons between different brands too! It'll be more worthwhile to get UP if you understand japanese!
Even if I don't get what they are saying, I can still refer to diagrams shown in their step by step tutorials. Just had to love japanese magazines for the detailed pictures they come UP with!
Here's a step by step tutorial on how to use Automatic Beauty Mezical Fibre! ^^ (click picture to enlarge)

A comparison of UV protection spray also from UP magazine! No. 10 is Love & Peace brand UV Spray. (click picture to enlarge)

OOTD & famous Japan Tattoo Tights

I wore this to the Haraju-Cute event, its my first time wearing this tattoo tights design. I still have a few other tattoo tights unopened yet, I will be slowly putting up pics of me wearing them in my instagram & blog. hehex~ (^∨^)
Navy blue chiffon blouse - Qoo10
Beige-Black mini tight skirt - Overseas
"I love you more than anyone else" Calligraphy Tattoo Tights/ Panty Hose - Tokyo, Japan
Brown-Black suede ankle heels - Overseas

The Japan famous calligraphy or 'words' tattoo tights. Really liking this very much!

Thanks all for reading this post! I hope all those scans I did are useful to some of you. ^^

Products at Guardian Haraju-Cute counters range from S$5.90 to S$45.90

Where to Buy?
1) 313 @ Somerset
2) Anchorpoint
3) Ang Mo Kio Central
4) Causeway Point
5) Centrepoint Basement
6) City Square Mall
7) Clementi Mall
8) Great World City
9) Hougang Mall*
10) IMM
11) ION Orchard
12) Kallang Leisure Park
13) Marina Bay Sands
14) Ngee Ann City*
15) Northpoint
16) Paragon
17) Parkway
18) Plaza Singapura
19) Raffles City
20) Raffles Place MRT
21) Sembawang Shopping Centre
22) Serangoon NEX
23) Suntec City Mall
24) Tampines Century Square
25) Toa Payoh Blk 190
26) United Square
27) Vivo City
*These stores will be ready by end August 2012

Guardian Health & Beauty Singapore - Facebook - Website
Haraju-Cute Facebook
Brigitte SG Facebook

Till then! Cheers! (●♡●)
Product name written and coloured in turquoise is sponsored by Guardian & StarAsia Singapore to me for trial & review.


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