Monday, March 10, 2014

Event & Launch: Watsons 26th Anniversary + Watsons on Wheels & Watsons i-Kiosk

Just few days ago was Watsons' 26th Anniversary! With that, Watsons introduced the new Watsons on Wheels and the Watsons i-Kiosk.
Watsons on Wheels is Watsons' first-ever mobile truck in partnership with key brands to bring the latest products closer to consumers.
Watsons i-Kiosk is a 21st century digital kiosk that seeks to instantaneously enhance the shopping experience of consumers in stores via up-to-date promotions and an increased interactive experience on consumers’ very own social media platforms. In addition, Watsons will also highlight the launch of the inaugural 2014 elite card membership in celebration of their most dedicated consumers who had spent a minimum of $500 in five transactions, by doubling their membership benefits!

Watsons On Wheels – An Experience Rich Retail Concept
Making headway into high-traffic areas from the heartlands to city centres as well as to tertiary institutions, the brand’s first mobile truck will be popping up across Singapore from March as a launch pad for consumers to try out the latest products first hand.
Customers will be treated to on-the-spot makeovers as well as trial sampling. Seeking to push boundaries by bringing convenience right to the doorstep, Watsons on Wheels will be collaborating with partners from all categories, ranging from beauty to health-related, as well as baby brands, to bring customers the latest products and trends. 
To kick off the launch, Watsons will first be partnering with Maybelline to showcase their ColorShow Mobile Pop-up store that will be making its rounds to locations that include Cineleisure, Singapore Management University, Clarke Quay and Float @ Marina Bay, just to name a few.
Do Watsons on Wheels 'pop-up' store reminds you of Japan's Jpop advertising truck? Well, I personally feel it's even better than that! ^▽^  Remember to check out Watsons' website or Facebook page for more about Watsons on Wheels schedule! ^_~

Alright~ Here are the displays inside Maybelline's 'pop-up' store. ^,^

Pretty spacious~ They even included a long table and bench for consumers to have their nails paint on the spot!

More Maybelline cosmetics.. including interactive displays too!


Maybelline Color Show
Get your fingers on the fashion pulse with Color Show, a brand new series of show-stopping nail lacquers and high-intensity colored pencil liners by Maybelline New York. Mix and match the shades and let the colors speak for your personality!

Color Show Nail Lacquer
With its safe and clinically-tested formulations (Formaldehyde, DBP, and Toluene free), the high intensity color pigmented nail lacquers features an easy-flow brush for a flawless and high gloss finish. Available in 40 hot runway shades for every mood and style.

Color Show Crayon Khôl
Made for the edgy city girl, the creamy Color Show Crayon Khôl glides on effortlessly to give a bold, intensely smooth line for an extra dose of dazzle to the eyes.

Formulated with high crystalline wax that gives a budge-proof long-lasting finish, it is available in nine vivacious shades.
Do you still remember that I'd posted swatches of the eyeliners?

 Re-pasting the swatches here again~ ^_^

Maybelline Promotion for their 'pop-up' store (Watsons on Wheels).


Watsons i-Kiosk
Aspiring to be the retailer of tomorrow, the brand will be expanding their digital footprint by introducing the all new Watsons i-Kiosk in collaboration with Infocomm Development Authority of Singapore (IDA).
Launching first at Watsons’ flagship store at Takashimaya Shopping Centre, the Watsons i-Kiosk will feature a host of digital mediums that aim to better enhance customers’ in-store shopping experience. Shoppers can now easily browse through the Watsons catalogue to find out more in-store events as well as be up-to-date with the latest store / member promotions and contests on Wat’s Hot and Members Only respectively.
Watsons i-Kiosk also has Near Field Communication (NFC) capabilities to make for speedy information sharing, where shoppers can conveniently download the digital catalogues. It also encompasses a photobooth function – Snap & Share, where individuals can simply snap a photo of their shopping spree in Watsons or trying a new product, decorate it with insta-frames and designs, and save it to phones. Alternatively, share that picture with family and friends on social media platforms such as Twitter, Facebook and Instagram using More Of Us function.

Watsons 26th Anniversay Promotion
You can now get your hands on Watsons Postcard Cushion and Postal Notebook.
Receive a FREE Postal Notebook when you spend minimum $50 nett!
Receive a FREE Postal Notebook and a Postcard Cushion when you spend minimum $180 nett!
Limited to 1 set gift(s) per customer per single receipt. Valid from 6 till 19 March 2014 only. While stocks last.
Postcard Cushion, Postal Notebook, Postage are Complimentary from Watsons.


La Roche-Posay
At the event, there were La Roche-Posay displays too.

What's new at La Roche-Posay? Well, its the La Roche-Posay Uvidea Aqua Fresh Gel (center). Besides the Uvidea Aqua Fresh Gel, The Intense Soothing Fluid Face & Eyes and Anthelios XL are also relatively new.

Here's a swatch of the 3. (From left-right: Intense Soothing Fluid, Aqua Fresh Gel, Anthelios XL)

La Roche-Posay Uvidea Aqua Fresh Gel
Long range UVA rays account for more than 75% of UVA rays. They are able to reach the heart of dermis all-year long, thus triggering a global damage to skin quality. With the new filter Uvinul A+, the La Roche-Posay Uvidea Aqua Fresh Gel offers superior protection against the whole UVA spectrum - including long UVA, in a water-concentrated gel texture that is suitable for normal to oily skin types.
Uvidea Aqua Fresh Gel is Fragrance-free and Paraben-free.


Vichy Laboratoires
Vichy is launching new products this coming April which is the Aqualia Thermal Dynamic Hydration range. Vichy’s Aqualia Thermal range has pioneered a cell water movement research to introduce Dynamic Hydration technology that helps re-balances and revitalizes our skin giving it all-round hydration for a fresh look all day long.
Aqualia Thermal Dynamic Hydration range consists of 3 products:
- Vichy Aqualia Thermal Dynamic Hydration Power Serum
- Vichy Aqualia Thermal Dynamic Hydration Light Cream
- Vichy Aqualia Thermal Dynamic Hydration Rich Cream


Vichy Aqualia Thermal Dynamic Hydration Power Serum

Vichy Aqualia Thermal Dynamic Hydration Light Cream
I will be talking more about the new Vichy Aqualia Thermal soon in another post. Keep a lookout for it! ^_~


Complimentary Products
Thanks to La Roche-Posay & Vichy! ^_^
- La Roche-Posay Melt-In BB Cream (travel size)
- La Roche-Posay Eau Thermal Spring Water (travel size)
- La Roche-Posay Uvidea Aqua Fresh Gel (sachet)
- Vichy Aqualia Thermal Dynamic Hydration Light Cream


Price
Maybelline New York Color Show Nail Lacquer SGD$6.90 /each
Maybelline New York Color Show Crayon Khôl SGD$8.90 /each

La Roche-Posay Uvidea Aqua Fresh Gel SPF 30 PA++++ (30ml) SGD$38.90
Available from Feb 2014 at leading pharmacies including Watsons and selected hospital pharmacies.

Vichy Aqualia Thermal Dynamic Hydration Power Serum (30ml) SGD$52
Vichy Aqualia Thermal Dynamic Hydration Light Cream (50ml) SGD$45
Vichy Aqualia Thermal Dynamic Hydration Rich Cream  (50ml) SGD$45
Available from April 2014 in all leading Watsons, Guardian, Unity Stores and selected hospital pharmacies.


Website
Watsons Singapore FBTwitterInstagramWebsite
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