Sunday, March 9, 2014

Event: Bensimon's Addicted to Love Campaign

Yesterday I went to Bensimon's Addicted to Love Campaign just outside ION Orchard~
It was a hot & humid day as usual, but luckily sun wasn't too strong in the afternoon or otherwise I would have been blinded by these neon bright shoelaces!
YES! They are shoelaces!~ (duh...lolx~) And they are Bensimon shoelaces!

About Bensimon Sneakers
In the year 1975, the French-heritage brand of sneakers Bensimon was born. Brothers Serge and Yves Bensimon introduced their “perfectly imperfect” sneakers that are now synonymous with Parisian style. Bensimon (which is by the way pronounced as benn-see-mohn) are canvas shoes with rubber soles that have been an understated favourite of the sporty summer crowds in France. While originally available in white, one of the brothers quickly saw an opportunity for colour and decided to hand-dye them, creating a colour range of fashion accessory possibilities.
Bensimon, while having its raw-meets-chic style, has grown into a line of bags, eyewear and accessories that you can wear altogether or wear separately to match your own look and style.

 
Event
At the streets outside ION Orchard I see a pair of star-crossed lovers separated by a chain of shoelaces, waiting to be brought closer with the help of shoppers. What a longgggg chain of shoelaces~

I'm suppose to choose 1 tab and then untie that shoelace to see if I'd won a pair of sneakers. So did I win? Well..... I should say that everyone won something at least, cos I still received a CommonThread 20% voucher even if I didn't win the sneakers. ^_^
*Psst, spot the mint Bensimon sneakers! So pretty!

Check out the shoelace that +everblue c and me had picked - Hot pink x Bright Blue!  The best combi~

Instagrammers can win too by wearing Bensimon shoelace as bracelet (if you already took the shoelace from earlier event), upload a selfie with shoelace bracelet on IG, hashtag #BensimonSG & follow @CommonThreadSG!

OOTD
Alright, some commercial time for my OOTD! Lollxxx~ =p~
To match the shoelaces theme, I got myself to wear MADfoot shoes with alternate shoelace colour! Hot pink x Purple!

And LOTD... Mint x Black outfit for ze day~ Super love mint/turquoise colour!
Thanks for reading! ^_^

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