Sunday, September 8, 2013

Launch: L’Oréal Paris New Hydra Fresh

Coming October this year, L’Oréal Paris unveils a new hydrating skin care series - L'Oreal Paris Hydra Fresh, the 1st refreshing cocktail for your skin that infuses the benefits of French Grapes into its perfect blend for hydrated, supple and glowing skin.

So what's Hydra Fresh all about?

The Hydra Fresh series features Languedoc, France's premium Grape Seed extract, also known within the industry as the "skin vitamin", for its effectiveness in protecting collagen, improving skin elasticity and brightness, and maintaining soft and smooth skin.

Research shows that Grape Seed extract, Proanthocyanidins (OPC), is a type of highly effective anti-oxidant that fights against free radicals. Its anti-oxidation ability is 50X that of Vitamin E, and 20X that of Vitamin C. It can prevent damage from harmful free radicals occurring as a result of oxidation. At the same time, it's able to resist skin damage from the root, just like a barrier protecting skin's radiance and shine, while maintaining good skin health.

What's in our Perfect Blend?
French Grape Polyphenols - And extraordinary anti-oxidant that is 50X more effective than vitamin E. It neutralizes free radicals and increases skin's hydration capture and retention ability

Double Hyaluronic Acid - Hyaluronic Acid + Microencapsulated Hyaluronic Acid softens and smoothens skin. It locks in moisture from inside out.

French Vosges Spa Water - Consists of 16 minerals that strengthen skin's moisture barrier.


Unveiling the Secret of NEW Hydra Fresh
Sealing 50X Anti-Oxidant Power in its Freshest and Most Stable Capacity



L’Oréal Paris Hydra Fresh Series
(from left - right)
1. Hydra Fresh Hydrating Refreshing Creamy Foam
This creamy and bubbly cleanser contains essential minerals to cleanse makeup, oil and dirt thoroughly, without making your skin feel tight. It hydrates and nourishes at the same time, keeping your skin in a blissful state of refreshing well-being.
2. Hydra Fresh Hydrating Softening Spa Water
Surprise your skin with a clear gel-like formula that breaks into a light, refreshing watery texture. Originated from the French Vosges Mountain, this Spa Water is packed with 15 minerals to strengthen a skin's moisture barrier function. What's more, it softens skin and helps maintain its natural balance.
3. Hydra Fresh Hydration + Antiox Active Mask-In Lotion
Allow your skin to quench its thirst with this smooth and juicy mask-grade hydrating lotion that has been infused with the finest French Grapes from the vineyards of Languedoc-Roussilon. It nourishes without feeling the slightest bit greasy, and lets your skin drink up the goodness it gets from 10 minutes of using a mask, in just 10 seconds.
4. Hydra Fresh Hydration + Antiox Active Supreme Emulsion
Refreshing as water, light as lotion, rich as a moisturiser, this complex emulsion gives your skin all-rounded hydrating care. A touch of this leaves your skin plump with moisture and glowing with radiance, all day.

The 2 products in Hydra Fresh series that contains French Grapes Polyphenols - Mask-In Lotion & Supreme Emulsion.



Tip: For optimum enjoyment, serve it chilled!
Skincare is no longer limited to usage within a morning or night regimen. Take Hydra Fresh further and discover how you can keep your skin refreshed, hydrated, radiant and feeling good all day.

As a Wake-up Tonic
Tap gently onto skin as part of your morning skincare regimen.
Plus! Wet your foundation sponge with the Mask-In Lotion before applying your foundation for longer-lasting and fresher looking makeup.

As a Mid-Day Spritzer
Spray lightly onto skin to refresh your complexion and fix your makeup.
Plus! Wet your Q-Tip with Spa Water or Mask-In Lotion to clean up mid-day eye makeup smudges.

As a Chill-out Nightcap
Apply a thicker layer than usual to use as a mask; this helps to de-stress and relax your tired skin.
Plus! Soak a dry mask sheet with Mask-In Lotion to create your own hydrating mask with anti-oxidants. Alternatively, soak cotton pad with Mask-In Lotion and place on to dryer skin areas (eg, cheeks and forehead).


Swatch
Here's some of the swatches during the launch.
As all the products besides the creamy foam were chilled, the Hydra Fresh Hydrating Softening Spa Water feels super cooling on my skin when I pour it out. Though it is watery but it isn't really flows as quickly as like normal water. It is still a little denser than water. It absorbs real fast into my skin, immediately quenching the skin's thirst.

Hydra Fresh Hydration + Antiox Active Mask-In Lotion feels very cooling too (basically all is! lolx~). It is more like a gel-lotion type, appears translucent. Easy to spread out and gets absorbed quickly into skin and hydrates really well.

Hydra Fresh Hydration + Antiox Active Supreme Emulsion is gel-cream type. Spreads out easily and takes a while more before it gets absorbed into the skin. Have a little sticky and greasy after-feel, but it feels moisturized on the skin surface and within it.


Complimentary from L’Oréal Paris (Singapore)
- Hydra Fresh Hydrating Refreshing Creamy Foam
- Hydra Fresh Hydrating Softening Spa Water
- Hydra Fresh Hydration + Antiox Active Mask-In Lotion
- Hydra Fresh Hydration + Antiox Active Supreme Emulsion


Price
L’Oréal Paris Hydra Fresh Hydrating Refreshing Creamy Foam (125ml) SGD$18.90
L’Oréal Paris Hydra Fresh Hydrating Softening Spa Water (175ml) SGD$19.90
L’Oréal Paris Hydra Fresh Hydration + Antiox Active Mask-In Lotion (175ml) SGD$22.90
L’Oréal Paris Hydra Fresh Hydration + Antiox Active Supreme Emulsion (50ml) SGD$25.90

Where to buy?
The new Hydra Fresh will be available from October 2013 onwards in Singapore at all L’Oréal Paris counters.

Websites
L'Oréal Paris Singapore Facebook
L'Oréal Paris Singapore Website


Till then! Cheers! (●♡●)


Products name written and coloured in cyan are sponsored by L'Oreal Paris (Singapore) to me for trial & review only. All photos (watermarked) are taken by me. All photos & swatches are true. Photo (non-watermarked) are from press release provided by L'Oreal Paris (Singapore).
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