Wednesday, August 14, 2013

Launch: Olay Regenerist Advanced Cleansing System Two Speed Rotating Device

This August, Olay came out with a new cleansing device - Olay Regenerist Advanced Cleansing System.
I attended the launch event and gained firsthand experience of the new revolution cleansing system. Read on to find out more about it. ^,^

About Olay Regenerist Advanced Cleansing System
New Olay Regenerist Advanced Cleansing System set to start a cleansing revolution Cleanses four times better than basic cleansing and better than a USD$200* cleansing device to help skin absorb over 25% more anti-ageing actives**

Singapore, 24 July 2013 – Olay, the world’s number one facial skincare brand, unveils a new skincare revolution from its recently-upgraded Regenerist advanced anti-ageing line-up – an innovative, advanced cleansing system designed to provide women with advanced cleansing at their fingertips.

The Olay Regenerist Advanced Cleansing system is Olay’s first-ever cleansing device, designed to provide daily, professional skin cleansing that gently exfoliates to reveal brighter, smoother skin with each use. Shown to cleanse four times better than basic cleansing, the cleansing device's micro-massaging action cleanses deep and gently exfoliates skin to effectively prepare it for your anti-ageing routine.

Cleansing – the essential first step in any anti-ageing skincare regime
Dermatologists agree that cleansing is a key first and vital step in any anti-ageing regime; in fact, 84% of dermatologists surveyed in the United Kingdom agreed that using the incorrect cleanser for a woman’s skin can lead to skin problems.
Despite this, a recent survey conducted by Olay revealed that only 59% of Asian women use a cleanser regularly and 23%, an exfoliator. With this in mind, the Olay Regenerist Advanced Cleansing System has been designed to give women a new fuss-free and effective way to cleanse ageing skin.

A powerful, yet gentle cleanser
The New Olay Regenerist Advanced Cleansing System has been tried, tested and proven by dermatologists and real women, to powerfully remove long-lasting, smudge-proof make up, while still staying soft and gentle on skin. The two-speed, rotating system consists of a brush-head that revolves at 350 times per minutes, reaching the skin’s contours where fingers cannot reach1, to gently lift and remove dirt and dead skin from the surface, allowing for a clean, gentle rinse.
 
Delivering professional level performance
Lauded as one of Allure’s “Must-Have Anti-Aging Products for 2011” on Allure.com and Today Show, the Olay Regenerist Advanced Cleansing System cleanses and exfoliates better than a USD$200* cleansing device. Tested and proven to remove layers of the toughest makeup faster and more effectively than the standard cleansing routine, even without the use of a makeup remover, the device cleanses four times better than basic cleansing¹, gently exfoliating to reveal brighter, smoother skin with each use.

Boosting your skin’s anti-ageing efficacy
A Facebook poll showed that 63 million women in the United States have sent their products to the skincare graveyard – a sign of their frustration with products that don’t work. Professionally-designed as an integral part of your daily skincare regimen to cleanse, exfoliate and prepare your skin for your anti-ageing routine, the Olay Regenerist Advanced Cleansing System loosens, lifts and swirls dirt away effectively – cleansing and gently exfoliating the skin to result in better active anti-ageing ingredient penetration. In fact, Olay Regenerist Advanced Cleansing System has been shown to help skin to absorb over 25% more anti-ageing ingredients**.
New Olay Regenerist Advanced Cleansing System will be available in all leading pharmacies and supermarkets from August 2013.

¹ This is based on engineering specs which states that it delivers a high speed of 400rpm and a low of 300 rpm.
*Tested on makeup cleansing versus a cleansing system costing 200USD – US 2011
** As compared to no cleansing



Event
Besides introducing the new Olay cleansing device, we also get to watch a cleansing test done on the tomatoes. It is proven that the bristles of the cleansing system is soft enough to even cleanse a tomato thoroughly without denting its skin! While normal cleansing with hands on the tomato is not thorough & clean enough, leaving residues all over its skin.

We were made to cleanse waterproof makeup off from the male models' body using the traditional method of cleansing (hands & cotton pads) and other groups cleansing them with Olay cleansing system, a test to see which side cleanses the fastest. I think you'al already had the answer in mind yah? ^_~

Olay Regenerist Advanced Cleansing System with Skin Renewal Cleanser, Revitalising Cream Cleanser and Olay Regenerist Night Resurfacing Essence.

Olay Regenerist Micro-Sculpting skincare range.

Olay White Radiance skincare range.


Packaging
And now let's take a look at the device shall we? ^_~


The back of the box shows the parts & products included inside.

Expiry date stamped at the bottom of the box. Yes, the device has expiry date too!

Great that batteries are included, no need to get them separately! ^_^

The cleansing device consists of 1 main body and 1 replaceable brush head.

Main body has 2 buttons - Power on/off and Speed 1(slow) / 2(fast).

Close-up of the different parts/areas. Do you know that the bristles are very very soft??? It look hard but it is totally not what it look like! ^,^


How to install
Press the brush head onto the connection pin until it locks into position with a click. For best results, replace brush head every 3 months or sooner if bristles become worn.

Installing and removing batteries
Gently rock the battery compartment side to side while pulling to release battery cover. Remove both old batteries if present and insert new batteries. Type AA/LR6, aligning +/- symbols.
Replace battery cover.
Remove battery when rotation slows or ceases. Do not leave depleted battery in device. Replace batteries only in a dry environment.

How to use?
Press the Power button to turn on. Press 2nd button (below the power button) whenever you wish to change the speed of the rotating brush.
Dampen facial skin and brush head with water. Squeeze one dollop of the Olay Regenerist Cream Cleanser into your hand and massage over face. Gently move the Olay Regenerist Advanced Cleansing System Two Speed Rotating Device around the face. Rinse after each use.
For optimum results, the Olay Regenerist Advanced Cleansing System Two Speed Rotating Device is recommended to be used with Olay Regenerist Cream Cleanser for 60 seconds in the morning and at night**.
Avoid direct contact with eyes and the hairline/hair. Discontinue use if skin irritation or redness occurs. As this product increases exfoliation of facial cleansers, it may also increase your skin's sensitivity to the sun.
The device is water-resistant and may be used in the shower.
*Tested on makeup cleansing versus a cleansing system costing 200USD – US 2011
** 74% of women in the UK who tested this combination agreed it delivers even younger looking skin in 4 weeks (140 women, 4 weeks test, UK 2012)


Olay Regenerist Skin Renewal Cleanser (sample size)
It is said that this acts as a makeup plus facial cleanser when used together with the device.

Ingredients

Swatch
Skin Renewal Cleanser is actually an exfoliating cleanser. When I spread it out, I can feel the exfoliating beads working on my skin. When I spread it further (without any water), it starts to turn creamy with little foam building up. I feel that this cleanser may be quite harsh for the skin if used daily due to the rather big exfoliating beads, so I would recommend to use it on alternate days or when skin starts to look dull. So that the cleanser (with the device) can remove the dead skin cells away which are built up on skin surface for a clearer, radiant skin.


Olay Regenerist Advanced Cleansing System is now up at Watsons!

Brush heads pack consists of 2 brush heads/box.

Ending this post with our vain faces! ^o^/~ Taken with +everbluec chantana, Kas, Jermaine & Shirleen.


Price
Olay Regenerist Advanced Cleansing System SGD$49.90
Olay Regenerist Replacement Cleansing Brush Heads (2 brush heads) SGD$11.90

Where to buy?
Available in all leading pharmacies and supermarkets from August 2013.
Websites
Olay Singapore
Olay Singapore Facebook


Till then! Cheers! (●♡●)
Product names written and coloured in turquoise were sponsored by Olay Singapore to me for trial & review only. I am not affiliated to the company. All photos (watermarked) are taken by me unless stated.
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