Friday, July 12, 2013

L’Oréal Paris invites you to join the Sulfate-Free Revolution!

L’Oréal Paris Hair Expertise: Join the Sulfate-Free Revolution!
Hair Expertise invites customers to trade in their sulfate-containing hair care products – even empty bottles – for a Hair Expertise Shampoo.


Myth: Sudsy shampoos are better at cleaning the scalp.
Fact: They don’t. Instead, rich foamy shampoos can lead to unhealthy tresses.

The culprit? Sulfates, the foaming agent found in countless hair care products. This chemical detergent can aggravate scalps and damage hair fiber. Healthy hair becomes dry and hair colour becomes dull. Hair fibers become weak from lack of natural essential oils and eventually break.
Those with sensitive scalps, especially, are susceptible to flaking and dryness, which can cause
itchiness and scalp acne.

Sulfates = Harsh Detergents

Delicate hair strands and sensitive scalps easily fall victim to sulfates, especially since the main aim of these detergents are to completely encapsulate dirt and all oils, including the good ones so that water can wash it away. In fact, sulfates are actually used as the baseline standard irritant for sensitive skin, meaning that all other irritants to the skin are tested against it.

Sulfates can be absorbed through the hair fiber, skin and scalp, and the problem with sulfates lie in the fact that it is very difficult to completely remove foaming agents even after washing the hair, leading to a growing amount of sulfate deposit on the hair and scalp. This is exacerbated by the foam it produces which coats the scalp and hair, leading to a higher chance of depositing its particles in every part of your hair.

Sulfate-Free Can Be High-Performance

L’Oréal Paris, recognized by women worldwide as the leading expert in hair care, zeroed in quickly on the problem by providing premium sulfate-free options for consumers. L’Oréal Paris Hair Expertise is one of the first affordable, high-quality ranges with a 100 per cent sulfate-free ingredient list, allowing this revolutionary hair care system to become the educator of the masses in terms of the benefits of sulfate-free ingredients in their hair care. In a research conducted by L’Oréal Paris and Republic Polytechnic’s Centre for Innovation and Enterprise, the effectiveness of the L’Oréal Paris Hair Expertise system was tested against both traditional mass non-conditioning shampoos and a high-end Salon brand system containing shampoo, conditioner and hair mask.

This qualitative research focused on smoothness and detangling – the top hair concerns for Singaporean women. The results showed that the L’Oréal Paris Hair Expertise system performed 16 times better than the non-conditioning shampoo and two times better than the expensive salon brand, at an average of 7.72 seconds, with more consistent results than the other two.

Developed by L’Oréal Paris Hair Expertise Laboratories to protect hair (and scalp) from the irritation of Sulfates, the Hair Expertise range includes four franchises specifically formulated for every hair type to ensure beautiful hair without chemical harshness: EverSleek (to smooth frizzy hair without the heavy additions), EverPure (to protect coloured hair for a longer-lasting colour and a healthier scalp), EverStrong (to strengthen weak and brittle hair) and EverCreme (to nourish and restore lost moisture to dry hair). 


Join the Sulfate-Free Movement!
From mid June 2013 to July 2013, join L’Oréal Paris Hair Expertise in its Sulfate-Free revolution by trading in any of the bottled hair care products that contains sulfate for a 59ml bottle of L’Oréal Paris Hair Expertise shampoo and conditioner at selected retail outlets. While stocks last.



L’Oréal Paris Hair Expertise
L’Oréal Paris Hair Expertise EverSleek: Smooth Hair without the Heavy Additions
 The L’Oréal Paris Hair Expertise range contains Four different ranges for all hair types and needs, and the EverSleek range is perfect for hair that is frizzy and damaged due to hair styling or colouring. The lack of sulfates, as well as silicones and parabens mean that your hair will be softer and silkier for longer, with its infusion of botanical Argan Oil, Olive Oil and Sunflower Oil. Your scalp will also be protected from the buildup of sulfates, helping to restore its natural moisture to a healthy level, leading to smoother hair right out of the head. The dense foam, while different to the touch, is the proof that sulfates are gone from the formulation, and ensures that hair is still cleansed deeply, without the elimination of essential scalp oils or moisture.


L’Oréal Paris Hair Expertise EverPure: Protecting Your Colour for Longer
However, if you want to try out the recent rainbow hair trend, don’t give up, because L’Oréal Paris Hair Expertise has you covered with the EverPure line that is formulated especially for coloured hair. Since sulfates strip the hair of all moisture, hair colour dulls and fades easily. The EverPure range ensures that your bright hair colour won’t be stripped by the harsh detergents, because there are none. The natural botanical infusions of rosemary, mint and juniper are milder on the scalp as well as the hair strands, leading to longerlasting colour and a healthier scalp. The UVA and UVB filters in the conditioner and masques help protect hair colour from the sun’s destructive rays, and the three different formulas (Moisture, Smooth or Volume) ensure everyone’s hair needs are addressed.


L’Oréal Paris Hair Expertise EverStrong: Strengthening Weak Hair
With its patented Bio-Ceramide Complex, the L’Oréal Hair Expertise EverStrong range helps to reduce hair fall, another common issue for ladies with sensitive scalps. Perfect for the Singapore weather, where wind and pollution can damage hair, EverStrong repairs the damage made to hair by using a ceramide + a cationic polymer to strengthen hair. The infusion of rosemary, juniper and mint ensures a heavenly smell, while the lack of sulfates ensures hair won’t end up dried out and damaged, leaving hair soft but stronger in the long run.


L’Oréal Paris Hair Expertise EverCreme: Dry Hair No More
Instead of getting rich foam in the shower but leaving with dry hair, L’Oréal Hair Expertise EverCrème line is formulated without these sulfates to ensure that you leave the shower with intensely moisturized hair. With an ultra-gentle formula rich in Omega 3 and 6, the 3 Botanical Oils (Apricot Oil, Grapeseed Oil and Camelina Oil) combine to penetrate the hair surface, providing nutrients for long lasting hydration, while also coating the surface of hair for ultimate smoothness and manageability. Don’t weigh down dry, frizzy hair with drying sulfates and heavy waxes, use L’Oréal Paris Hair Expertise’s EverCrème range with its natural botanical ingredients instead.
So, if you want to protect your hair (and style) from the irritation of Sulfates, the Four L’Oréal Hair Expertise ranges: EverSleek, EverPure, EverStrong and EverCrème are here to ensure that your scalp and hair stay healthy and beautiful for longer. Because You’re Worth It.


Complimentary from L'Oreal Paris
I had already tried  L'Oreal Paris EverStrong range (here & here) so now I'm going to try out another 2 more range which are:
- L’Oréal Paris Hair Expertise EverPure Moisture Shampoo (250ml)
- L’Oréal Paris Hair Expertise EverPure Moisture Conditioner (250ml) 
- L’Oréal Paris Hair Expertise EverSleek Intense Smoothing Shampoo (250ml)
- L’Oréal Paris Hair Expertise EverSleek Intense Smoothing Conditioner (250ml)
Some may find it difficult to differentiate the shampoo from the conditioner. Well, that's why the caps are designed differently! Just remember translucent cap is shampoo, so the other must be the conditioner! (^_^)b~


Promotion
Now till end of July 2013, trade in any of the bottled hair care products that contains sulfate for a 59ml bottle of L’Oréal Paris Hair Expertise shampoo and conditioner at selected retail outlets. 
While stocks last.
For enquiries, please contact the L’Oréal Paris (Singapore) Customer Service hotline at 1800 838 3388.

Price
EverSleek Intense Smoothing Shampoo (250ml) SGD$14.90
EverSleek Intense Smoothing Conditioner (250ml) SGD$14.90
EverSleek Smoothing Deep Conditioner (150ml) SGD$17.90
EverSleek Nourishing Crème Serum (50ml) SGD$19.90

EverPure Moisture Shampoo (250ml) SGD$14.90
EverPure Moisture Conditioner (250ml) SGD$14.90
EverPure Moisture Deep Restorative Masque (150ml) SGD$17.90
EverPure Moisture Leave-In Conditioner (180ml) SGD$19.90

EverStrong Hydrate Shampoo Conditioner (250ml) SGD$14.90
EverStrong Hydrate Conditioner (250ml) SGD$14.90
EverStrong Deep Replenishing Masque (150ml) SGD$17.90
EverStrong Overnight Repair Leave-On Treatment (100ml) SGD$21.90

EverCreme Nourishing Shampoo (250ml) SGD$14.90
EverCreme Nourishing Conditioner (250ml) SGD$14.90
EverCreme Nourishing Leave-In Spray (250ml)SGD$19.90
EverCreme Deep Nourishing Masque (150ml) SGD$17.90
EverCreme Cleansing Conditioner (245ml) SGD$16.90


Where to buy?
L’Oréal Paris Hair Expertise retails in supermarkets, pharmacies, and departmental stores islandwide (Singapore).

Websites
L'Oréal Paris (Singapore) Facebook
L'Oréal Paris (Singapore) Website
L'Oréal Paris Hair Expertise Website (Singapore)


Till then! Cheers! (●♡●)

Products name written and coloured in cyan are sponsored by L'Oreal Paris (Singapore) to me for trial & review only. I am not affiliated to the company. All photos (watermarked) are taken by me. Pictures (non-watermarked) and product details are from press release.
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