Friday, June 21, 2013

Launch: Make Up For Ever HD High Definition Powder

Recently Make Up For Ever had launched a new HD High Definition Powder that comes in a new, patented spill-proof packaging with an integrated shifter.
For that, Make Up For Ever sent me a set of HD primer & powder along with a few makeup tools for my review.^_^


About Make Up For Ever HD High Definition Powder
Available in one universal, translucent shade that suits all skin tones, the HD HIGH DEFINITION POWDER helps to set the foundation without changing its natural contours. Upon application, it turns into a transparent veil that softens the appearance of imperfections, and completely evens out the complexion for a glowing, radiant look. Thanks to its talc-free formula, it does not dry the skin and contains spherical micro-beads that reflect both natural and artificial light rays, thus creating a 'Soft Focus' effect that lights up the face.


To respond to the new demands of the digital industry, MAKE UP FOR EVER has since created a HD make-up line of high-standards products and tools to help correct the complexion and also improve the skin quality at the same time. Developed for both make-up professionals and the everyday woman, the products include the HD HIGH DEFINITION POWDER, a powder with exceptional texture that offers a high resolution flawless appearance, both on television and in photos.

A REVOLUTION ON FILM
An international award winner since its launch in 2008, the show-stopping HD HIGH DEFINITION POWDER has been a hot favourite with professional make-up artists, stars and women of all ages and backgrounds. Very rarely has a product been recognized by such a wide array of international magazines; it has won over 20 of the beauty industry’s coveted awards, cementing its status as one of the star make-up products of this last decade.

"The challenge faced by MAKE UP FOR EVER was to invent a powder with avant-garde technology. The result is a powder with micro-particles so fine that they even out and smooth the complexion without being seen. The powder’s revolutionary texture feels incredible: touch it with your fingers and experience a soft, fine, gliding consistency like you have never felt before."
- DANY SANZ, Creator & Artistic Director of MAKE UP FOR EVER

 
To celebrate its success and to take HD HIGH DEFINITION POWDER to the next level, Dany Sanz, Creator and Artistic Director of the brand, spent months perfecting a new manner of presenting the iconic powder with the help of her Research and Development teams.
The result: A new patented packaging, with a practical jar and tailor-made sifter, allowing an easy, flawless application.



Make Up For Ever HD Primer, HD Powder, HD Microfinish Puff & Kabuki Brush 
I'm so thankful to Make Up For Ever for sending me this set of HD products. ^_^
The products I received are:
- Make Up For Ever HD Primer #5
- Make Up For Ever HD Powder
- Make Up For Ever HD Microfinish Puff
- Make Up For Ever Kabuki Brush


Make Up For Ever HD Primer
The Primer #5 is white-bluish in color.

Packaging
Includes ingredient list printed on the box. Product has 12 months shelf-span after opening.


Pump outlet


Make Up For Ever HD Powder
Ingredient for this HD Powder is Silica only. The powder is also talc free.

It look so simple yet classy~


A bowl shape base which enables the kabuki brush to pick up the powder easily without having the powder stuck at corners.

A sticker seal to prevent spillage and contamination before the product is opened.

The protruding part underneath the cap covers over the shifter (gauze) area and prevents the powder from flying all over the place when capped.

The shifter (transparent gauze) prevents too much powder to be picked by the brush at one time, therefore ensures no wastage, as well as allows for more convenient and flexible usage.


Swatches
Makeup Up For Ever HD Primer #5 and HD Powder swatches on back of my hand.
You can clearly see that the HD Primer brightens up my skin. While HD Powder makes my skin look really air-brushed, smooth and makes my skin slightly whiter too.


Make Up For Ever Kabuki Brush
The pouch that comes along with the brush is very cute and handy! It prevents the brush from getting dirty and good to bring it along in my bag when I go out or go traveling too!


The brush is very soft and dense.


Make Up For Ever HD Microfinish Puff
This puff is made fully in black velvety kind of cloth. It is pretty flat (thickness wise). Unlike others where they have additional sponges slot inside their puffs, this one doesn't have that.


I will put up a separate post on my 1-Minute Airbrush Transformation using the HD Primer & HD Powder plus the 2 tools provided.
Keep a watch out for my post! ^_~


Price
Make Up For Ever HD Primer (30ml) SGD$67
Make Up For Ever HD Powder (8.5g) SGD$57
Make Up For Ever Kabuki Brush SGD$85
Make Up For Ever HD Microfinish Puff SGD$15

Where to buy?
Sephora Stores:
Sephora ION Orchard
Sephora Ngee Ann City
Sephora Marina Bay Sands
Sephora Great World City
Sephora VivoCity
Sephora Plaza Singapura
Sephora Bugis+
MAKE UP FOR EVER Academy & Pro Loft ( 36 & 38 Armenian Street #01-06 & #02-06 )

Websites
MAKE UP FOR EVER Singapore Website
MAKE UP FOR EVER International
MAKE UP FOR EVER TV


Till then! Cheers! (●♡●)

Products name written and coloured in cyan are sponsored by Make Up For Ever Singapore for trial & review. I am not affiliated to Make Up For Ever (MUFE) and its company. All photos are taken by me unless stated. All photos & swatches are true. Details & reference pictures are extracted from Press Release.
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