Wednesday, June 19, 2013

Launch: Make Up For Ever Aqua Summer 2013 Collection

This Summer, Make Up For Ever launched the AQUA SUMMER 2013 Collection. Think of Summer, we think of swimming pools, fun beaches and bright colors!

AQUA COLLECTION
That’s AQUA!
An essential tool for professional make-up artists, the AQUA range is also essential for women who desire quick-to-apply make-up that is both waterproof and smudge-proof. Offering an extensive range of eye, lip and cheek products that produce both natural looks and spectacular effects alike, the AQUA range was first launched in 2006 and has since become the ultimate choice for everyone – from synchronized swimming champions to urban beauties who are constantly on the lookout for truly high performance, inventive make-up.

"Humidity, heat, sweat, repeated motions, the pool water, the highly charged atmosphere of a stage/catwalk – all these factors call for products that prove to be reliable under extreme conditions. The pros know and understand the importance of this and have been loyal fans of the AQUA Collection since its launch, both for its unbelievable range of colors and for its technical qualities in performance stability, and long-lasting, unfailing waterproof hold.
All professional make-up artists need waterproof make-up, whether they work with artists, dancers, actors, or swimmers. On top of that, they are also savvy – they know how to choose the products that are most useful in creating a variety of make-up looks."
- Dany Sanz, Creator and Artistic Director, MAKE UP FOR EVER


Aqua Summer 2013 Look

Aqua Cream
Known for its intense colors and spectacular, iridescent results, AQUA CREAM has got to be the most famous multi-use cream shadow in the world of waterproof makeup!
Smudge-proof and transfer-resistant, you can choose to either use it with brush application or fingertips as its non-sticky texture lets it blend easily onto the skin with incredible comfort, creating a smooth, silky feel. Thanks to its optimal stability formulation, AQUA CREAM can last even under the toughest conditions and out of the 26 colors the range offers, 8 can double up as lip make-up and 6 can be used for blush – offering women an infinite palette of creativity.

WHAT’S NEW FOR THE 2013 LOOK
3 limited edition shades of AQUA CREAM in Pearlescent Teal, Delicate Pastel Green and Deep Iridescent Mauve that is the perfect color combination for a fun, playful summer!


Aqua Eyes
The soft, creamy and non-oily texture of AQUA EYES waterproof eye liner allows it to glide on comfortably to create a smooth line, unlike other waterproof eye pencils. Formulated to withstand water without causing irritation to the eyes, it promises product stability and maximum water resistance, and can be used as a kohl pencil or eyeliner.
Ideal for both competitive wear as well as every day long-lasting wear, AQUA EYES comes in a rainbow of 25 colors to suit your mood and style for any occasion.

WHAT’S NEW FOR THE 2013 LOOK
A limited edition shade of AQUA EYES in stunning Pearlescent Teal to excite your eyes for a day out in the sun!


Aqua Lip
A lip pencil that ensures long-wearing waterproof hold, AQUA LIP offers vibrant colors that will stay perfectly on for hours and hours. Containing jojoba oils and Vitamin E, its soft, supple and creamy texture embraces the lips with an amazing comfort and is extremely easy to apply. Use AQUA LIP to draw, correct or enhance your lips, to achieve the perfect shape you have always truly desired.

WHAT’S NEW FOR THE 2013 LOOK
2 new, mouth-watering shades of AQUA LIP in 19C Pomegranate Pink and 20C Baby Pink that are the ultimate, trendy lip colors for Spring/Summer 2013.


Aqua Rouge
Any woman who is smitten with immaculate, desirable lips will swear by AQUA ROUGE. Available in a total of 17 brilliant colors, this high precision liquid lip color comes with two ends; one with a foam that gently paints on a matte layer of intense color and another with a brush that dabs on a velvety topcoat that glides effortlessly onto your lips to
protect the color all day long. Not only is AQUA ROUGE designed for long-lasting waterproof wear, it also leaves your lips feeling incredibly soft and comfortable.

WHAT’S NEW FOR THE 2013 LOOK
Introducing 5 new, sexy shades in Poppy Coral, Fuchsia, Pomegranate, Baby Pink and Pale Orange that will literally light up your lips for sunnylicious, kissable moments!


The Aqua 2013 Look Pictorial


Price
Make Up For Ever Aqua Cream (6g) SGD$41 /each
Make Up For Ever Aqua Eyes (1.2g) SGD$33 /each
Make Up For Ever Aqua Rouge (5g) SGD$40 /each
Make Up For Ever Aqua Lip (1.2g) SGD$33 /each

Where to buy?
Sephora Stores:
Sephora ION Orchard
Sephora Ngee Ann City
Sephora Marina Bay Sands
Sephora Great World City
Sephora VivoCity
Sephora Plaza Singapura
Sephora Bugis+
MAKE UP FOR EVER Academy & Pro Loft ( 36 & 38 Armenian Street #01-06 & #02-06 )

Websites
MAKE UP FOR EVER Singapore Website
MAKE UP FOR EVER International
MAKE UP FOR EVER TV


Till then! Cheers! (●♡●)

 I am not affiliated to Make Up For Ever (MUFE) and its company. Details & Pictures are extracted from Press Release.
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