Friday, April 19, 2013

MAKE UP FOR EVER White Definition Instant Brightening Powder Foundation SPF30/PA++

MAKE UP FOR EVER recently launched the NEW White Definition Instant Brightening Powder Foundation. It is reformulated and repackaged!
In addition, they introduced 2 new foundation shades to the existing range. These specially selected shades are made to suit Asian skin tones.
So are you excited to know more? If so, read on!~

About Make Up For Ever


White Definition SPF 30 / PA ++
Brightness, evenness, comfort: the ultimate combination to banish dullness
Created in France in partnership with Japanese laboratories, WHITE DEFINITION is truly the expert instant brightening powder foundation Asian women have been waiting for. Its state-of-the-art formula, which contains an optimum blend of the finest-quality powders and pigments, and also incorporates high-level UVA/UVB protection, reconciles three apparently irreconcilable qualities to ensure the professionally perfect result for which MAKE UP FOR EVER is renowned.

√ Moisturzied and bright skin
√ White and translucent finish
√ Pure and flawless skin


The professional art of Instant Brightening
This spring, MAKE UP FOR EVER's founder Dany Sanz has turned her attention to the special needs of the Asian women whose frequent skin woes includes uneven skin tones, pigmentation and dull complexion.

Taking into consideration the Asian woman's preference for fair and translucent porcelain skin, Dany sets out on a quest to improve the formula and user experience of the WHITE DEFINITION collection, to perfect the art of instant brightening for Asian woman.

For more than 25 years, MAKE UP FOR EVER has been the make up range created for pros by a pro - Dany Sanz. And if woman too have made it their brand of choice, then it's because they know that, at MAKE UP FOR EVER, it's the essentials that really count: the formulas, the textures, the applicators and -above all- the result.

Having honed her expertise under the extreme conditions imposed by intense stage lighting and high-definition movie cameras, Dan Sanz has turned her attention to the special needs of Asian women. In achieving and maintaining their ideal of fair, flawless beauty, they, too, face extreme conditions, with levels of heat and humidity that prove too much for all but the most resistant formulas.

The challenge was to create a foundation that combined ultimate wear with true beauty benefits - instant brightness, an even, flawless finish and unprecedented comfort. A seemingly impossible task... But MAKE UP FOR EVER is all about making the impossible happen.



Perfect Formula
The right applicator
Even the most perfect formula depends on expert application - and Dany Sanz, who created the first ever complete collection of brushes for professional make up artists back in 1984, is famous for her uncompromising approach. For WHITE DEFINITION, in consultation with Asian specialists, she selected the finest-quality double-sided sponge. The smooth NBR side offers excellent take-up, enabling the foundation to be applied easily and evenly to the face. It also has anti-bacterial, anti-copper and anti-UV properties. The flocked side, meanwhile, has a wonderful soft feel and is ideal for achieving lighter coverage, for perfecting the makeup result by buffing it to a smooth, velvety finish, and for retouching during the day.


Six precisely color-matched shades
From dozens of shades extensively tested by Asian women, MAKE UP FOR EVER selected the perfect six - Beige (10), Vanilla (12), Ivory (20), Flesh (35), Sand (40) and Amber (50) - to suit all Asian skin tones.

1. An instant, intense brightening effect
Immediately upon application, skin glows with new brightness and radiance owing to a unique combination of synthetic mica and lamellar mica coated with microspherical structure powder, which  reflects light in all directions, optically blurring imperfections of texture and tone. In an instant, the complexion appears fair and flawless, sculpted by light as never before.

2. An even, flawless make up result
Unbelievably fine and velvet-soft, the powder texture of WHITE DEFINITION glides onto the skin smoothly and seamlessly to create an extraordinarily even finish. Silicon-coated powders, specially selected for their extreme affinity with the skin, become hydrophobic and repel environmental humidity to ensure flawless wear. At the same time, elastomeric silicon powder, which has a cotton-soft feel, absorbs excess sebum to combat shine, even in conditions of extreme heat, while its three-dimensional structure has a smoothing and unifying effect.

3. Ultimate, all-day comfort
Classic long-wearing formulas are notorious for being uncomfortable. Not for WHITE DEFINITION! Its perfectly balanced blend of silica powder and sodium hyaluronate results in a formula so comfortable, you barely know it's there. The silica powder rolls onto the skin for an exceptionally soft feel, collecting sodium hyaluronate molecules on the way. Throughout the day, these act as an anti-drying reservoir, keeping skin wonderfully fresh and lush - a feeling further enhanced by silicon oil, known for its non-greasy, soft-touch properties.


Perfect Packaging

A sophisticated new refill system
WHITE  DEFINITION comes in a chic, slim-line compact with an extra-wide mirror - an important detail for women who use it as a powder, or want to touch up on the go. The compact has a pure white-lacquered finish, against which the famous MAKE UP FOR EVER PROFESSIONAL signature stands out in graphic black. Improved qualitative refillable system with a magnetic bottom and hole to remove the refillable pan easily.


Discover how to get a healthy, radiant look with makeup


The Expert 5-Step Guide to Achieving Your Desired Complexion
As the professional authority in complexion make up, we recommend a comprehensive 5-step guide to mix and match from our wide assortment of skin-perfecting products that correct and balance our skin imperfections. Follow our clear & simple guide to achieve your desired results.


Pictures of the 6 White Definition Shades

It doesn't mean that the number is smallest, the shade is the lightest. It is best to swatch foundation before picking the right shade for yourself.
Beige (10), Vanilla (12), Ivory (20), Flesh (35), Sand (40) and Amber (50)


White Definition Instant Brightening Powder Foundation
This is the refillable empty compact case's packaging

The refillable empty compact case. It comes without the sponge.

Inside, there is this magnetic bottom and hole in the center.


White Definition Refill in Shade no 12. The shade is printed at the back of the pan.

Along with the Refill, is the applicator - NBR double-side Sponge.
NBR stands for Nitrile Butadiene Rubber.
Below shows clear images of the sponge and flocked side.

The refill snaps on to the magnet base quick and easily.

I will review White Definition Instant Brightening Powder Foundation in a seperate post~ ^_^v



30 Minutes Personalized Lession at Make Up School
Get more hands-on by signing up for the 30 minutes Simple Perfect Complexion Make Up Lesson at our Make Up Schools in Sephora (ION Orchard & Ngee Ann City). 
Priced attractively at SGD$30, our coaches will conduct one-on-one sharing session on the appropriate textures and techniques for your needs. Also includes lessons on blush application and highlighting. 
Call 8381 0760 to book your personalized lesson.
 

Price
White Definition Refillable Empty Compact Case SGD$20
White Definition Refill (Thermoformed Pan with a sponge) SGD$65

Where to buy?
Sephora ION Orchard
Sephora Ngee Ann City
Sephora Marina Bay Sands
Sephora Great World City
Sephora VivoCity
Sephora Plaza Singapura
Sephora Bugis+

Websites
MAKE UP FOR EVER Singapore Website
MAKE UP FOR EVER International
MAKE UP FOR EVER TV

Till then! Cheers! (●♡●)


Product names written and coloured in turquoise were sponsored by MAKE UP FOR EVER Singapore to me for trial & review only. I am not affiliated to the company. All photos are taken by me unless stated. All review photos are true. Details are extracted from Press Release.


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