Wednesday, January 9, 2013

Launch: Maybelline New York Color Tattoo 24hr ~ Fab Fashion Flea

Last month, I attended Maybelline New York Fab Fashion Flea at SCAPE Hubquarters to experience the latest sensation of the New Color Tattoo 24HR.


Maybelline New York Fab Fashion Flea
 

At the event, there was a long queue at the Maybelline quick makeup booths. Girls waiting to get themselves dolled up with the latest Maybelline Color Tattoo!



The Fab Fashion Flea is in an air-conditioned area. AHhhh~~ Air-con~

At the Maybelline booth, displayed the Hypersharp Liner (read my review HERE) and.....

the Lashionista Mascara (read my review HERE)

And the Color Tattoo too which was sold at a discounted price of $13 each!



Maybelline New York Color Tattoo 24hr Swatches
I did these swatches at the event. ^_^
(top, left-right) Bold Gold, Bad to Bronze, Tough as Taupe, Audacious Asphalt
(bottom, left-right) Tenacious Teal, Edgy Emerald, Painted Purple, Fierce & Tangy
Click to enlarge
I must say, all the colours appear as what it looks like from the pot except for Tough as Taupe. It looks like warm grey (brownish grey) in the pot, but when swatched, it appears totally grey!
In my flash pic, it appeared as warm grey. Tough as Taupe is in fact one of the least appealing shade to me at first, but somehow after swatching it, i kinda want to get one to try out... hmmm~


About Color Tattoo 24HR

There’s An Art to Smashing Makeup Conventions:
Color Tattoo 24HR from Maybelline New York
(The Shy Should Not Buy)


From the world eye makeup expert, Maybelline New York, comes a rocking, shocking, genre-busting innovation in eye colour: Color Tattoo 24HR. An eye shadow like no other, it boasts the intensity of ink and the tenacity of a tattoo. It turns every makeup maverick into a new wave urban artist – the canvas is your face, the paint is in the pot. And it stays on your eyes like a club door stamp clings to your wrist… even when you can barely keep your eyes open.

24 hours of killer colour

Color Tattoo 24HR is made for women who live life to the fullest, squeezing every last drop out of the day and night. Redefining the term ‘long lasting’, it stays on for 24 hours and stubbornly resists water and creasing. Your eye color stays put, exactly where you put it, whether you’re drenched in sweat on the dance floor or caught in the rain dashing between meetings.


Not for shrinking violets and wallflowers, Color Tattoo 24HR is the eye color for women who like to make a statement, without necessarily uttering a single world. Dare to wear it and let your eyes do the talking.


Cloak your lids in a second skin
Color Tattoo 24HR comes in a color-loaded cream gel that glides on effortlessly, and sets and clings like a second skin. It’s so lightweight and non-tacky that you can easily forget you’re wearing it – though the gasps and glances from passersby will remind you soon enough.


Pour on the pigment
So exactly how does Maybelline pack such a full-on color punch in a pot? Good question, with an intriguing answer.


Using a unique ‘hot-pour’ system, a combination of volatile fluids, waxes, a lightweight gellant and a duo of pearls and colourants is mixed, heated and poured at high temperature. During the cooling process, the volatiles evaporate.


What’s left is everything you never imagined in an eye shadow: a smooth-as-silk cream gel impregnated with color as intense as ink.


It’s Color Tattoo 24HR: cosmetic alchemy as only Maybelline New York can do it.



▲ image from Press Release

Radical rainbow raid
Color Tattoo 24HR revisits and reinvents the pastel and smokey eye shadow palettes of old with bold, in-your-face colors that refuse to be ignored. Take your pick from a ramped-up rainbow of four intense shades of Fierce & Tangy, Tenacious Teal, Edgy Emerald and Painted Purple. Smoke it up with four neutral shades of Bold Gold, Bad to the Bronze, Audacious Ashphalt and Tough
as Taupe.


If you’re game, mix and match an intense shade with a neutral for an idiosyncratic, eccentric, ironic look. You’ll be sure to evoke intense feelings and strong reactions that are, well, anything but neutral.


▲ image from Press Release

No-taboo tattoo
Color Tattoo 24HR invites and incites you to take all your pre-conceived notions of eye colour application and smash them in a joyous rampage of rule-breaking. Subtle shading and blending is all well and good, but there are other ways to make your eyes the centre of attention – not just in your face, but in a crowd.


A bottomless little pot of possibilities, Color Tattoo 24HR lets you wear it three ways. Use it as usual, as an eyeshadow. Just stroke it over your lids and sheath them in intense, saturated colour.


Alternatively, use it as a base for long-lasting colour. Tone it down with a dusting of shimmer or powder, or add your favourite eye colour over it for a lustrous undertone.


If you’re feeling really creative, you can apply it with a fine tipped brush as an eyeliner. Finish it with wingtips, curls, swirls and even a smattering of sequin-like polka dots… your imagination’s the limit.



Maybelline Goodie Bag
Here's what I was given ^_^
- Maybelline Color Tattoo in Bold Gold
- Maybelline Colour Tattoo in Fierce & Tangy
- Maybelline B.B Cream in Natural
- Maybelline Eyestudio Lasting Drama Gel Eyeliner
- Maybelline Baby Lips Lip Balm (Read my review HERE)
- Maybelline ColorSensational Moisture Extreme Lipcolor in B42 Buff
- Calbury Diary Milk Marvellous Creations Chocolate
- Several Fab Fashion Flea booth vouchers (I used 1 of it to purchase a tattoo stockings! ^o^)



Closeup pics of the Color Tattoo 24hr
For Bold Gold and Fierce & Tangy.

Price
Maybelline Color Tattoo 24HR SGD$15.9
Now @ $12.90/pot in the month of Jan 2013 only!


Where to buy?
Take your pick of eight screaming-for-attention shades from Guardian, Sa Sa, Watsons, selected department stores, major supermarkets and hypermarts.

Website
Maybelline New York (Singapore) FB
Maybelline Singapore Youtube


Till then! Cheers! (●♡●)


Products name written and coloured in cyan are sponsored by Maybelline NY Singapore  to me for trial & review. I am not affiliated to the company. All photos are taken by me unless stated. All photos & swatches are true.
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