Friday, January 18, 2013

Launch: L'Oreal Paris Hair Expertise EverStyle (Alcohol-free styling system)

This month, L'Oreal Paris launched their first alcohol-free hair styling line in Singapore.
Before the launch, I attended an exclusive sneak peek at L'Oreal Singapore Academy to learn more about L'Oreal Paris Hair Expertise haircare and hair styling products. And in this post, I'll present you with more information of their hair styling line - Hair Expertise EverStyle.

Hair Expertise EverStyle: Because Your Hair Doesn’t Need a Hangover
Now, hair styling can be a gentle wholesome affair with L’Oréal Paris Hair Expertise’s first alcohol-free styling collection, designed to achieve professional results without drying hair out.



L'Oreal Paris Hair Expertise EverStyle Event
A mini runway in the middle of the room, kinda reminds me of myself walking on one during my hair modeling times. lolx~

The full range of Hair Expertise products displayed.


Singapore, 11 December 2012 – Since its launch two years ago, L’Oréal Paris Hair Expertise has become Singapore’s no. 1 professional hair care brand. Loved by editors worldwide, the hair care label has won hearts and critical praise for its sulfate-free superior formulations, professional results
and luxurious scents.
Today, Hair Expertise unveils a brand new innovative collection that speaks right to the hearts of Singapore’s savvy style-conscious women. Now, who says flawlessly styled locks can’t be achieved outside the salon?
Introducing Hair Expertise EverStyle, the label’s first professional hair styling franchise that gives 24- hour long-lasting hold while providing utmost care to precious tresses.


Style without Harsh Substances
The most sophisticated and costly styling products can give you a perfectly styled coif but your greatest beauty ally is also a fiend, creating havoc on your hair with harsh alcohols that dry out the hair. These drying agents weaken the hair shaft until hair eventually breaks.
But high style shouldn’t have to come at such a high price; women can now get the best of both worlds.
The Hair Expertise Everstyle Alcohol-Free styling system is gentle on scalp and hair, containing no drying alcohols and parabens. What it contains instead is a 100% vegan formula, infused with highperformance styling polymers that shape, sculpt, boost and define without build-up. Plus, products are enhanced with natural botanical extracts such as Orange Peel Oil for an invigorating scentsational experience.




Meet the EverStyle Family
Re-creating that salon-styled look is minutes away with Hair Expertise EverStyle. A diverse range of smart products (at smart prices) caters to all hair lengths, hair types and lifestyles.

Strong Hold Defining Gel
Sculpts & controls style.
Want to make a statement with your hair? EverStyle Alcohol-Free Strong Hold Defining Gel is definitely the right match for you. For those that want a little more structure to their hair, EverStyle Alcohol-Free Strong Hold Defining Gel is a non-crunchy gel that creates and holds your style, while adding healthy-looking shine. No residue, flaking or stickiness. No drying alcohols. Just perfect all-day hold.
- 24-hour hold
- Alcohol-free
- Paraben-free
- Natural botanical extract
- 100% Vegan
To use: Apply desired amount into palm and distribute evenly throughout damp hair. Blow dry hair if desired. Style as usual.

Curl Defining Gel
Sculpts & defines smooth curls.
Achieve that shiny, lustrous, long-lasting curls with EverStyle Alcohol-Free Curl Defining Gel. Get maximum curl control without the drying effect of alcohol. EverStyle Alcohol-Free Curl Defining Gel is a non-crunchy, silky gel that constructs, defines and holds perfect waves and curls, while controlling frizz and adding shine. No drying alcohols. Just smooth and defined curls without the frizz.
- 24-hour curl control
- Alcohol-free
- Paraben-free
- Natural botanical extract
- 100% Vegan
To use: Apply desired amount into palm and distribute evenly throughout damp hair. Scrunch hair to enhance curl pattern. Let hair air dry or blow dry with a diffuser.


Curl Activating Mousse (MUST-HAVE)
Shapes & boosts flawless curls.
For women with curly hair, embrace the texture now with EverStyle Alcohol-Free Curl Activating Mousse. A weightless, energizing mousse that shapes and boosts flawless curls while controlling frizz and infusing shine, EverStyle Alcohol-Free Curl Activating Mousse is free from drying alcohols to help you achieve those soft, lightweight curls.
- 24-hour curl control
- Resists humidity
- Alcohol-free
- Paraben-free
- Natural botanical extract
- 100% Vegan
To use: Shake well. Hold can upright and dispense into palm. Apply equally throughout damp hair. Let hair air dry or blow dry with a diffuser on a low setting.

Volume Boosting Mousse (MUST-HAVE)
Infuses maximum body & fullness. 
Best suited for women with fine hair or those that just want to
pump up the volume in their hair, EverStyle Alcohol-Free Volume Boosting Mousse is a luxurious whipped-crème mousse that gives even the finest hair all-over body, volume and a boost of fullness without weighing hair down. No residue or flaking. Just hair full of body and movement.
- 24-hour volume
- Alcohol-free
- Paraben-free
- Natural botanical extract
- 100% Vegan
To use: Shake well. Turn can upside down and dispense into palm. Distribute evenly throughout damp hair. Style as usual.


Strong Hold Styling Spray
Locks in style & resists humidity.
Does humidity make your hair go flat and lifeless and frizzy? EverStyle just came out with a frizz-busting solution- EverStyle Alcohol-Free Strong Hold Styling Spray. An ultrafine mist that locks in and holds any style while adding endless shine.
- All day style
- Alcohol-Free
- Resists humidity
- Paraben-free
- Natural botanical extract
- 100% Vegan
To use: Hold 8 – 10 inches away. Spray on wet hair to use as a working spray or on dry hair to hold any style in place.

Volume Root Lifting Spray
Lifts & builds volume at the roots.
Take your roots to new heights! Get extra body & volume without the drying effect of alcohol with EverStyle Alcohol-Free Root Lifting Spray. 100% free from drying alcohols, EverStyle Alcohol-Free Root Lifting Spray builds thickness and lift at the roots for amplified, high impact volume to achieve that touchably soft volume that lasts all day.
- 24-hour volume
- No drying alcohols
- Paraben-free
- Natural botanical extract
- 100% Vegan
To use: Spray onto damp hair, concentrating on the roots. Blow dry hair and style as usual.


More on L'Oreal Paris Hair Expertise haircare and hair styling products...



A hair styling live demonstration by Creative director, Calvin Gan from Hairloom.
First off, CURVACEOUS CURLS hairstyle demo using Curl Activating Mousse & Curl Defining Gel.

Next is RUNWAY READY VOLUME hairstyle demo using Volume Boosting Mousse & Volume Root Lifting Spray.

Lastly, the ALL-DAY HOLD look demo using Strong Hold Defining Gel & Strong Hold Styling Spray.

And of course, to achieve certain hairstyle that we want, we can always mix different products altogether. Like for myself, I love having voluminous hair AND curly hair AND one that holds till end of the day. So I will go for something like Volume Root Lifting Spray + Curl Activating Mousse + Strong Hold Styling Spray. ^_^


Some of you might have seen L'Oreal Hair Expertise haircare range on the shelves. But if you haven't, you should check them out too! They are all Sulfate-Free!
L'Oreal Paris Hair Expertise EverSleek - Smoothing System

L'Oreal Paris Hair Expertise EverPure - Color Care System

L'Oreal Paris Hair Expertise EverCreme - Moisture System


L'Oreal Paris Hair Expertise EverStrong - Fortify System

I'm honoured to have received a set of L'Oreal Hair Expertise EverStrong products along with the full range of Everstyle products from L'Oreal Paris Singapore. I shall be reviewing all these products on a separate post. ^_^v~



About L’Oréal Paris
The French brand, L'Oréal Paris, one of the world's top beauty care brands, offers men and women on every continent beauty and personal care products that incorporate the latest scientific advances. Visionary formulas, upscale presentation and products that are a pleasure to use: L'Oréal Paris provides affordable luxury for people who demand excellence. From skin care, hair care and hair coloring to makeup and styling products, L'Oréal Paris is endorsed by various international celebrities and top beauty specialists.
Because You’re Worth It.


Price
Curl Activating Mousse SGD$17.90
Curl Defining Gel SGD$15.90
Volume Boosting Mousse SGD$17.90
Volume Root Lifting Spray SGD$18.90
Strong Hold Defining Gel SGD$15.90
Strong Hold Styling Spray SGD$15.90

Where to buy?
Now available in Watsons, Guardian, Sa Sa and selected departmental stores.

Websites
L'Oreal Paris Singapore FB
L'Oreal Paris Singapore Official Website 



Till then! Cheers! (●♡●)


Products name written and coloured in cyan are sponsored by L'Oreal Parid Singapore to me for trial & review. I am not affiliated to the company. All photos are taken by me unless stated. All photos & swatches are true.
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